Mags: ACP's Wonder Women

This is the ACP Magazines ad that has had Sydney Confidential in a tabloid tizz. With all its editorial ducks in place, ACP is having a little coming out party with its new 'The Power of Great Journalism" campaign.

"We are excited about the quality of a number of more recent appointments and we are setting out to make our titles more interesting, more credible, more believable, and more influential,” said Lynette Phillips, publishing and sales director of ACP's women’s lifestyle group. "It is about cultural change within ACP Magazines and we are delighted to show our commitment to producing better magazines through the calibre of the people editing them.... We felt the “the power of good journalism” concept was a good way to focus how we are thinking about magazine publishing."

ACP has been criticised for its Bold and Beautiful ostentation in the wake of 350 staff lay-offs over the past two years, while Confidential has gone behind the glossy veneer to dissect the status and job security of each of the company's leading ladies, resulting in a handy PDF chart for future reference (see below).

Given that the equally cut-throat free-to-air TV networks invest considerable cash in orchestrating their rating's season promos, this showcasing of editorial talent may set a precedent for the glossy publishing world, which has really come out of its bubble thanks to interest piqued by The Devil Wears Prada, reality TV and The September Issue.

Whether the Australian public will think it wonderful or wanky remains to be seen.

Yours truly,

Girl With a Satchel